Current marketing strategy has shifted attention away from how customers choose brands towards how they use products. Expanding the use of a product can have an enormous impact on sales. Inducing existing customers to use a product in a new context is also more cost effective than either soliciting non-users to try the product, or luring people away from the competition.
1. In the past, there was too little focus in marketing on how customers choose brands.
A. True
B. False
C. Cannot say
2. There is an increasing focus on how people select brands and products.
A. True
B. False
C. Cannot say

3. Canvassing new users to try a product is more cost effective than encouraging wider use of a product by existing customers
A. True
B. False
C. Cannot say
The biggest risk facing the world’s insurance company is possibly the rapid change now taking place within their own ranks. sluggish growth in core markets and intense price competition, coupled with shifting patterns of customer demand and the rising cost of losses, are threatening to overwhelm those too slow to react.
4. Insuring of assets is one of the best means of securing it.
A.  True
B.  False
C.  Cannot say

5. If Direct Mail generated 27,200 leads in 2003, how many were generated by Radio Advertising that year?
A. 5000
B. 32000
C. 46000
D. 64000
E. 128000

6. If eMarketing generated 100,000 leads in 2004 (an increase of 25% from 2003), how many leads were generated by Newspaper Advertising in 2003?
A.  48000
B.  52500
C.  54050
D.  56000
E.  65000
7. If the number of leads generated by Direct Mail in 2004 was half that generated by eMarketing in 2003, when eMarketing accounted for 80,000 leads, how many did Telemarketing generate in 2004?
A.  128000
B.  160000
C.  200000
D.  400000
E.  640000